The advertising campaign will be supported by a PR and below-the-line promotion...
English dictionary. 2008.
Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… … Wikipedia
below the line (locution anglaise signifiant au-dessous de la ligne) — ● below the line (locution anglaise signifiant au dessous de la ligne) Ensemble des actions de communication qui ne sont pas publicitaires, investies hors médias (promotion, relations publiques, sponsoring, etc.), par opposition à above the line … Encyclopédie Universelle
above-the-line promotion — above the line promotions N VAR Above the line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below the line promotion.… … English dictionary
line — I. /laɪn / (say luyn) noun 1. a mark or stroke long in proportion to its breadth, made with a pen, pencil, tool, etc., on a surface. 2. something resembling a traced line, as a band of colour, a seam, a furrow, etc.: lines of stratification in… …
The Twelve Days of Christmas (song) — The Twelve Days of Christmas Roud #68 Music by Traditional with additions by Frederic Austin Published c. 1780 Language English; may be French in origin Form Cumulative song The Twelve Days of Christmas is an English Christmas carol that… … Wikipedia
The Masters Apprentices — Origin Adelaide, South Australia, Australia Genres R B, pop/rock, psychedelic/progressive Years active 1965–1972, 1987–1991, 1994–1995, 1997, 2001–2002 … Wikipedia
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The Pacemakers Drum and Bugle Corps — is a Division 2 marching band currently competing in BYBA (British Youth Band Association. The Pacemakers is based in The Temple URCHistory(from The Pacemakers Official Website, see below)The Band was originally formed in the early 1950 s as the… … Wikipedia
The Slip (album) — The Slip Studio album … Wikipedia
The Choirboys (band) — The Choirboys Choirboys in 2010 Background information Origin Sydney, New South Wales, Australia Genres … Wikipedia
